{"id":2216,"date":"2020-06-18T15:09:55","date_gmt":"2020-06-18T15:09:55","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=2216"},"modified":"2020-06-26T20:05:58","modified_gmt":"2020-06-26T20:05:58","slug":"5-tips-for-promoting-your-business-if-youre-on-a-tight-budget-there-are-however-some-marketing-ideas-that-you-can-put-to-good-use-without-blowing-your-budget-out-of-the-water-check-out-five-p","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-tips-for-promoting-your-business-if-youre-on-a-tight-budget-there-are-however-some-marketing-ideas-that-you-can-put-to-good-use-without-blowing-your-budget-out-of-the-water-check-out-five-p\/","title":{"rendered":"5 Tips for Promoting Your Business If You\u2019re on a Tight Budget"},"content":{"rendered":"<p>This article was written by News Hound<\/p>\n<div>\n<div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2232 aligncenter\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/bigstock_Marketing_concept_torn_newspap_300-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>It\u2019s impossible to run a small business without devoting\u00a0<em>some<\/em> money to marketing it. The\u00a0U.S. Small Business Administration actually suggests\u00a0that small businesses earmark <a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\">about 8%<\/a> of their gross revenue and put it towards their marketing efforts.<\/p>\n<p>But it\u00a0can be difficult to do this when your small business has a low budget or even next to no budget to throw at\u00a0advertisement ideas.\u00a0It can make it very hard for you to do the kind of small business marketing that you need to do.<\/p>\n<p>There are, however, some marketing ideas that you can put to good use without blowing your budget out of the water. Check out\u00a0five promotional ideas that should work well with your tight budget below.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2233 alignleft\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/how-to-embed-a-hero-video-background-300x146.jpg\" alt=\"\" width=\"300\" height=\"146\" \/><\/p>\n<div>\n<div>\n<h2>1.\u00a0Put Together Promotional Videos for YouTube<\/h2>\n<p>Shooting a professional commercial and paying to air it on TV might not be one of the best\u00a0advertisement ideas for your small business. It can be costly to do these things.<\/p>\n<p>But there shouldn\u2019t be anything stopping you from shooting a promo video on your own using a smartphone so that you can post it on YouTube. It\u2019s so easy to do in this day and age, and it should drum up some interest in your business.<\/p>\n<p>If possible, use the video to shine a spotlight on how a product or service that you sell works. This will make it feel informative and stop it from looking like a blatant ad for your business.<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2234 alignright\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/social-media.jpg\" alt=\"\" width=\"275\" height=\"183\" \/><\/h2>\n<h2>2. Set up Social Media Pages on Facebook, Instagram, Etc.<\/h2>\n<p>In 2020, you shouldn\u2019t be operating a small business without social media pages on sites like Facebook and Instagram. They\u2019re an excellent way to connect with potential customers and to share information about sales that you\u2019re having.<\/p>\n<p>They\u2019re also an excellent way to share any videos that you make and to provide people with other content. Don\u2019t\u00a0underestimate the power of social media when it comes to running a small business.<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2235 alignleft\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/use-the-question-teach-me-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>3. Host Free Classes at Your Offices (Or Do It Virtually!)<\/h2>\n<p>Do you feel as though there\u2019s something that your small business can teach people? If you own a restaurant, maybe you can teach people about how to plate a dish or something along those lines.<\/p>\n<p>Whatever it is that you think you can share with the world, you should try to do it by setting up free classes at your offices. Or if you don\u2019t want to hold classes in person, you should set them up online.<\/p>\n<p>This will give you a cheap and easy way to form connections with people in your community and to build up trust.<\/p>\n<h2><\/h2>\n<h2><a href=\"https:\/\/www.blueskypromotions.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2236 alignright\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/promotional-items-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>https:\/\/www.blueskypromotions.com\/<\/a><\/h2>\n<h2>4. Pass out Promo Products to Your Customers<\/h2>\n<p>There are hundreds of promo products that you can create for your small business without spending a small fortune. From pens and notebooks to beach balls and coolers, there are so many promo products available.<\/p>\n<p>Invest in some of these promo products and pass them out to as many customers as you can. It\u2019ll help spread the word about your small business in no time.<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2237 alignleft\" src=\"https:\/\/www.oconnorcpafirm.com\/blog\/wp-content\/uploads\/2020\/06\/seo-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/h2>\n<h2>5. Beef up Your Website and Make SEO a Top Priority<\/h2>\n<p>If you don\u2019t do anything else mentioned here, do this. You <em>can\u2019t<\/em>\u00a0afford to run a small business without a website.<\/p>\n<p>You also can\u2019t afford to not make SEO a top priority when running your website. You should work with a company that can get your website in front of more people\u2019s eyes.<\/p>\n<p>Learn about the <a href=\"https:\/\/www.dymic.com\/digital-marketing\/advantages-online-marketing-business\/\">advantages of online marketing<\/a>\u00a0as it pertains to your small business. It could really help your bottom line.<\/p>\n<h2>Start Using\u00a0These Advertisement Ideas to Your Advantage Now<\/h2>\n<p>Knowing how to market your small business is of the utmost importance. Your small business isn\u2019t going to grow and be a huge success without strong marketing campaigns.<\/p>\n<p>Utilize some of the\u00a0advertisement ideas found here to get your small business marketing off the ground.\u00a0It shouldn\u2019t be long before you\u2019re reaping the rewards that come along with marketing your business effectively.<\/p>\n<p>Read the articles on our blog to get more affordable and\u00a0free marketing ideas for your small business.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing on a budget is possible. Put these ideas into play for results.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,4,182],"tags":[187],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Promoting Your Business If You\u2019re on a Tight Budget - O&#039;Connor CPA Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-tips-for-promoting-your-business-if-youre-on-a-tight-budget-there-are-however-some-marketing-ideas-that-you-can-put-to-good-use-without-blowing-your-budget-out-of-the-water-check-out-five-p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Promoting Your Business If You\u2019re on a Tight Budget - O&#039;Connor CPA Firm\" \/>\n<meta property=\"og:description\" content=\"Marketing on a budget is possible. 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