{"id":2214,"date":"2020-06-16T17:21:30","date_gmt":"2020-06-16T17:21:30","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=2214"},"modified":"2020-06-26T20:10:43","modified_gmt":"2020-06-26T20:10:43","slug":"5-of-the-best-unconventional-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-of-the-best-unconventional-marketing-ideas\/","title":{"rendered":"5 of the Best Unconventional Marketing Ideas"},"content":{"rendered":"

This article was written by Igor Zagradanin<\/p>\n

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Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the \u2018normal\u2019 marketing standards?<\/p>\n

\"\"<\/a>Photo by Diana Parkhouse<\/a> on Unsplash<\/a><\/p>\n

If your answer is yes to either one of these questions, you\u2019re probably a bit frustrated with run-of-the-mill ideas. We\u2019re going to give you 5 suggestions that you can use to market your business in a fun, new way that allows you to distinguish yourself from the competition. Keep reading for more information!<\/p>\n

Domain Names for the Win<\/h2>\n

Chances are, you already have a domain name and market it heavily. This is where people go to learn about your company and purchase your product.<\/p>\n

While this is great, it may not be the only (or best) option. You might consider purchasing one or several domain names that relate to your business and use a permanent redirect to move all traffic from that domain to your actual business page.<\/p>\n

This works best when you can grab several of the cheapest domain<\/a> names that relate to your business and that people might use to search for products, services, or businesses like yours. Additionally, you may find some quirky or fun domain names that work well for your business but aren\u2019t necessarily the name of your page. This can make an impression on people and help them remember your website even if they don\u2019t have the exact address.<\/p>\n

Oh, and another benefit of utilizing several domain names? You can track your marketing efforts! If you use one variation of your domain name for pay-per-click ads, another for guest blogging purposes, and a third for social media, you can easily track which of these efforts are doing well (and which ones you should stop wasting money\/effort on!)<\/p>\n

Up the Ante With Email Marketing Campaigns<\/h2>\n

If email marketing is one of the most successful forms of marketing, why aren\u2019t your campaigns showing great results? You might not even realize it but the content you\u2019re sending out is being mistaken for spam or simply deleted because it appears boring or not applicable to the customer.<\/p>\n

In order to avoid the spam file, you need to make sure that your email address has an established history, your website has an opt-in and preference center, and be sure to authenticate your address<\/a>.<\/p>\n

To keep your messages from being deleted, you\u2019ll need to make sure that your subject line is attention-grabbing and intriguing enough for a user to want to click. Once you get past that issue, you\u2019ll want to make sure that any links contained in your email aren\u2019t broken and that your content is clear and quickly tells the reader what\u2019s in it for them.<\/p>\n

You\u2019ll also want to make sure that you\u2019re sending out personalized content. Use the reader\u2019s first name, send special offers about previously viewed products, or show off new products that are similar to\/complement already purchased items.<\/p>\n

To do this, you\u2019ll either need a great amount of patience or an email extension like Gmass<\/a>. Email extensions can be used to segment marketing emails by topic and add other personalized touches like a customer\u2019s first name. Opting to use an email extension means that you can spend less time on small details and more time on your copy, formatting, and other marketing tasks.<\/p>\n

Get Weird<\/h2>\n

Whether you\u2019re marketing your business online, on the radio, or through television ads, you can choose to create and use weird, quirky, or funny content to help people better remember your company. You might choose to pose a question or share a riddle for as the first part of your marketing campaign and then opt to share the answer in the second portion.<\/p>\n

Another great option is to share intriguing, off-the-wall statistics that can be related to your product\/service or share video content that shows your product being used in an unexpected or weird way. For example, SMS messaging<\/a> was initially designed to let customers know about network issues \u2013 now it\u2019s used widely as a standard form of communication!<\/p>\n

Say Thank You<\/h2>\n

\"\"<\/a>Photo by Nicholas Bartos<\/a> on Unsplash<\/a><\/p>\n

After every order, you probably send out an appreciation email that confirms the customer\u2019s order and thanks to them for their business. If you really <\/em>want attention and some positive PR, consider stepping this up a notch.<\/p>\n

If your customer base is worldwide, you may opt to have a giveaway or customer appreciation month with a different sale every day. If the majority of your business is local, consider hosting an appreciation event like a cookout, pancake breakfast, or game day.<\/p>\n

Another option that might seem dated and isn\u2019t used enough is a simple, handwritten thank-you note. Yes, it might take a little time and effort, but it is cost-friendly and definitely memorable!<\/p>\n

Your Keywords Need Updating<\/h2>\n

Performing your own keyword research is great and can save your business money. Unfortunately, many people view this process as a \u2018one and done\u2019 type thing. It\u2019s not.<\/p>\n

Keyword research<\/a> is an ever-changing process based on what people are searching for and the linguistics used to search. What many people forget is the fact that people are choosing to voice search rather than actually typing a phrase into a search engine \u2013 this can change how your keywords are formatted because of the use of natural language.<\/p>\n

Additionally, people tend to search for certain topics based on what\u2019s trending in the news. Even if these topics aren\u2019t directly related to your industry, you may be able to curate content based on these keywords or publish your own content based on the impact of these topics to your industry.<\/p>\n

The idea here is to stay relevant by keeping your business\u2019 content fresh, relatable, and newsworthy.<\/p>\n

Your Unconventional Marketing Strategy<\/h2>\n

The best thing about marketing is that while the principles stay the same, the ideas can change to best fit each business. No two companies are completely alike and when you opt to use an unconventional marketing strategy, you are able to impress upon customers how you\u2019re different and why your company is better.<\/p>\n

Not every strategy will work perfectly for every business. In fact, finding the best marketing strategy will usually take some trial and error, common sense, and a bit of creativity to build the perfect solution for your brand. With this said, each of these tactics is broad enough to bend and fit an array of industries and products!<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[187],"yoast_head":"\n5 of the Best Unconventional Marketing Ideas - O'Connor CPA Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-of-the-best-unconventional-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 of the Best Unconventional Marketing Ideas - O'Connor CPA Firm\" \/>\n<meta property=\"og:description\" content=\"Stuff we read this week that we think is worth sharing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-of-the-best-unconventional-marketing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"O'Connor CPA Firm\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T17:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-26T20:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smallbizclub.com\/wp-content\/uploads\/2020\/06\/Ideas.jpg\" \/>\n<meta name=\"author\" content=\"Tricia O'Connor CPA MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tricia O'Connor CPA MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-of-the-best-unconventional-marketing-ideas\/\",\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/06\/5-of-the-best-unconventional-marketing-ideas\/\",\"name\":\"5 of the Best Unconventional Marketing Ideas - 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