{"id":2126,"date":"2020-04-05T20:04:13","date_gmt":"2020-04-05T20:04:13","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=2126"},"modified":"2020-04-09T18:49:44","modified_gmt":"2020-04-09T18:49:44","slug":"how-and-why-to-use-social-media-for-marketing-during-the-covid-19-pandemic","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/04\/how-and-why-to-use-social-media-for-marketing-during-the-covid-19-pandemic\/","title":{"rendered":"How and Why to Use Social Media for Marketing During the COVID-19 Pandemic"},"content":{"rendered":"<p>This article was written by Shane Barker<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing.png\" alt=\"How Can You Leverage Social Marketing During COVID-19?\" width=\"1000\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing.png 1000w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-150x84.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-768x430.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-325x182.png 325w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-120x67.png 120w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-400x224.png 400w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-670x375.png 670w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-830x465.png 830w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-300x168.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-660x370.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-850x476.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2020\/04\/Social-Media-Marketing-620x347.png 620w\" class=\"wp-image-612858\" height=\"560\"><\/p>\n<p>The unprecedented <a href=\"https:\/\/smallbiztrends.com\/tag\/coronavirus-biz-advice\">COVID-19<\/a> outbreak has holed up a huge chunk of the global population in their homes.<\/p>\n<p>What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you\u2019re not the only one.<\/p>\n<p>Fortunately, this problem has a solution:<\/p>\n<p>Social media marketing.<\/p>\n<h2>Why is Social Media Marketing the Answer?<\/h2>\n<p>Let\u2019s look at the main reasons why you should take your marketing online now:<\/p>\n<h3>There\u2019s a Sharp Rise in Demand for Online Content<\/h3>\n<p>In the quest of killing time, seeking information, and calming ourselves, more and more people are turning to online content. In fact, a <a rel=\"noopener noreferrer\" href=\"https:\/\/about.fb.com\/news\/2020\/03\/keeping-our-apps-stable-during-covid-19\/\" target=\"_blank\">report<\/a> by Facebook revealed that there\u2019s been about a 70% increase in time spent on the application in Italy.<\/p>\n<h3>Influencers Make for Budget-Friendly and Effective Partners<\/h3>\n<p>Most influencers have it all\u2014a steady following, great expertise, and the resources required to self-create content (even from home). Plus, they have a way with online marketing and know exactly <i>what<\/i> will work <i>when<\/i>.<\/p>\n<p>Also important to note is that influencers are not spared from the effects of a slowed-down economy. In this light, they may be more open to negotiating and accepting deals that they perhaps wouldn\u2019t on a normal day.<\/p>\n<h3>Small Efforts and Big Results<\/h3>\n<p>If you think about it, online marketing doesn\u2019t require much effort. You don\u2019t need big bucks or a lot of resources.<\/p>\n<p>All you need to do is understand the need of the hour, and create content that there\u2019s a demand for. Moreover, a little wit and humor could be an added advantage!<\/p>\n<h2>How Can You Leverage Social Marketing During COVID-19?<\/h2>\n<p>You\u2019ve been sold on amping up your online marketing efforts. But, how?<\/p>\n<h3>Focus on Growing your Accounts, Not on Conversions<\/h3>\n<p>We\u2019re living in times where consumer spending has limited itself to the very essentials. So, expecting your online marketing to boost sales right now would be unfair. However, now\u2019s a great time to build your online following, and put out content that\u2019s needed.<\/p>\n<p>For instance, share tips to increase productivity while working from home. Alternatively, share light-hearted content like dog videos and memes.<\/p>\n<h3>Partner with Influencers<\/h3>\n<p>These are social media personalities that can influence the buying decisions of consumers \u2013 even in gloomy times like these. Reach out to them, and step up your online marketing.<\/p>\n<p>This pandemic has forced businesses to look for alternate solutions. If you\u2019re convinced that online marketing is the way to go, check out this infographic by <a rel=\"noopener noreferrer\" href=\"https:\/\/hireinfluence.com\/blog\/8-reasons-to-execute-influencer-social-marketing-during-covid-19s-reign\/\" target=\"_blank\">HireInfluence<\/a>.<\/p>\n<div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i2.wp.com\/hireinfluence.com\/wp-content\/uploads\/2020\/03\/Infographic-Hireinfluence_Version-2-1-new-size.jpg?resize=1646%2C13538&amp;ssl=1\" alt=\"How Can You Leverage Social Marketing During COVID-19?\" width=\"1646\" height=\"13538\"><\/p>\n<div>Image Courtesy: <a rel=\"noopener noreferrer\" href=\"https:\/\/hireinfluence.com\/blog\/8-reasons-to-execute-influencer-social-marketing-during-covid-19s-reign\/\" target=\"_blank\">HireInfluence<\/a><\/div>\n<\/div>\n<p><em><small>Image: Depositphotos.com<\/small><\/em><\/p>\n<p>This article, &#8220;<a href=\"https:\/\/smallbiztrends.com\/2020\/04\/social-marketing-during-covid-19.html\">How and Why to Use Social Media for Marketing During the COVID-19 Pandemic<\/a>&#8221; was first published on <a href=\"https:\/\/smallbiztrends.com\">Small Business Trends<\/a><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=yvoRNyg6FDs:kqqmKA1zs98:F7zBnMyn0Lo\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=yvoRNyg6FDs:kqqmKA1zs98:F7zBnMyn0Lo\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=yvoRNyg6FDs:kqqmKA1zs98:yIl2AUoC8zA\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?d=yIl2AUoC8zA\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=yvoRNyg6FDs:kqqmKA1zs98:D7DqB2pKExk\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=yvoRNyg6FDs:kqqmKA1zs98:D7DqB2pKExk\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=yvoRNyg6FDs:kqqmKA1zs98:gIN9vFwOqvQ\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=yvoRNyg6FDs:kqqmKA1zs98:gIN9vFwOqvQ\"><\/a><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1\" alt=\"\" src=\"http:\/\/feeds.feedburner.com\/~r\/SmallBusinessTrends\/~4\/yvoRNyg6FDs\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[223,187],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - 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