{"id":2075,"date":"2020-03-27T23:40:31","date_gmt":"2020-03-27T23:40:31","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=2075"},"modified":"2020-04-20T16:57:15","modified_gmt":"2020-04-20T16:57:15","slug":"how-often-should-attorneys-blog-those-who-do-it-more-frequently-see-more-leads","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/03\/how-often-should-attorneys-blog-those-who-do-it-more-frequently-see-more-leads\/","title":{"rendered":"How often should you blog?"},"content":{"rendered":"<p>This article was written by David M. Ward<\/p>\n<p><a href=\"https:\/\/www.addtoany.com\/share#url=https%3A%2F%2Fwww.attorneymarketing.com%2F2020%2F03%2F27%2Fhow-often-should-you-blog%2F&amp;title=How%20often%20should%20you%20blog%3F\" data-a2a-title=\"How often should you blog?\" data-a2a-url=\"https:\/\/www.attorneymarketing.com\/2020\/03\/27\/how-often-should-you-blog\/\"><img decoding=\"async\" src=\"https:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" alt=\"Share\"><\/a><\/p>\n<p>How often should you publish a new blog post?&nbsp;Often.<\/p>\n<p>According to this <a href=\"https:\/\/www.invespcro.com\/blog\/how-effective-is-inbound-marketing\/\">infographic<\/a>, \u201c82% of marketers who blog daily acquired a customer using their blog as opposed to 57% of marketers who blog monthly\u201d.<\/p>\n<p>A few reasons:<\/p>\n<ul>\n<li>The more you post, the more opportunities you have to get found by search engines or shared by visitors.<\/li>\n<li>Uncle Google tends to see frequent publishers as authorities. Prospective clients who visit your blog are likely to do the same.<\/li>\n<li>More content gives you more chances to keep visitors reading your content. The more time they spend on your blog, the more likely they are to take the next step.<\/li>\n<li>More content and a more frequent publishing schedule helps others bloggers and influential sites see you as an authority, making them more likely to link to you<\/li>\n<li>Once published, your content lives forever. Something you wrote two years ago can continue to create leads and produce clients for you.<\/li>\n<li>Inbound marketing is more personalized in the sense that you can tailor your content to the interests and needs of your target market.<\/li>\n<\/ul>\n<p>The infographic also shows that leads produced via inbound marketing have higher conversion rates. One reason is that prospective clients are more likely to trust you (because they found you).<\/p>\n<p>Inbound marketing also has a lower cost-per-lead.<\/p>\n<p>You don\u2019t have to publish daily to realize most of these benefits. Just more often than once a month or once in a while.<\/p>\n<p>Start with once a week. As you find yourself getting more leads and more new clients, you may suddenly find the time to publish more often.<\/p>\n<p><em>How to use a blog to <a href=\"http:\/\/www.attorneymarketing.com\/marketing-online-for-attorneys\/\">make the phone ring<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.addtoany.com\/share#url=https%3A%2F%2Fwww.attorneymarketing.com%2F2020%2F03%2F27%2Fhow-often-should-you-blog%2F&amp;title=How%20often%20should%20you%20blog%3F\" data-a2a-title=\"How often should you blog?\" data-a2a-url=\"https:\/\/www.attorneymarketing.com\/2020\/03\/27\/how-often-should-you-blog\/\"><img decoding=\"async\" src=\"https:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" alt=\"Share\"><\/a><\/p>\n<p><a href=\"https:\/\/www.attorneymarketing.com\/2020\/03\/27\/how-often-should-you-blog\/\" rel=\"nofollow\">How often should you blog?<\/a><\/p>\n<div>\n<p>Related posts:<\/p>\n<ol>\n<li><a title=\"How to write a blog without writing a blog\" href=\"https:\/\/www.attorneymarketing.com\/2014\/02\/26\/write-blog-without-writing-blog\/\" rel=\"bookmark\">How to write a blog without writing a blog <\/a><\/li>\n<li><a title=\"Why lawyers should start a SECOND blog\" href=\"https:\/\/www.attorneymarketing.com\/2013\/11\/08\/lawyers-start-second-blog\/\" rel=\"bookmark\">Why lawyers should start a SECOND blog <\/a><\/li>\n<li><a title=\"How often do you need to update your blog?\" href=\"https:\/\/www.attorneymarketing.com\/2011\/10\/18\/how-often-do-you-need-to-update-your-blog\/\" rel=\"bookmark\">How often do you need to update your blog? <\/a><\/li>\n<li><a title=\"Why some attorneys shouldn\u2019t blog (and most attorneys never will)\" href=\"https:\/\/www.attorneymarketing.com\/2011\/08\/15\/why-some-attorneys-shouldnt-blog-and-most-attorneys-never-will\/\" rel=\"bookmark\">Why some attorneys shouldn\u2019t blog (and most attorneys never will) <\/a><\/li>\n<li><a title=\"Do lawyers need a blog?\" href=\"https:\/\/www.attorneymarketing.com\/2011\/01\/10\/do-lawyers-need-a-blog\/\" rel=\"bookmark\">Do lawyers need a blog? <\/a><\/li>\n<\/ol>\n<\/div>\n<div><a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?d=yIl2AUoC8zA\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?d=dnMXMwOfBR0\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?i=kwzyOwZQsSA:d8rQ68D2bis:F7zBnMyn0Lo\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?i=kwzyOwZQsSA:d8rQ68D2bis:V_sGLiPBpWU\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?d=qj6IDK7rITs\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?i=kwzyOwZQsSA:d8rQ68D2bis:gIN9vFwOqvQ\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?d=TzevzKxY174\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?a=kwzyOwZQsSA:d8rQ68D2bis:l6gmwiTKsz0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/AttorneyMarketingEarnMoreWorkLess?d=l6gmwiTKsz0\" border=\"0\"><\/a><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/feeds.feedburner.com\/~r\/AttorneyMarketingEarnMoreWorkLess\/~4\/kwzyOwZQsSA\" alt=\"\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c82% of marketers who blog daily acquired a customer using their blog as opposed to 57% of marketers who blog monthly\u201d.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,4,1],"tags":[211,187,225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How often should you blog? 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