{"id":2014,"date":"2020-02-25T01:59:06","date_gmt":"2020-02-25T01:59:06","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=2014"},"modified":"2020-02-25T01:59:06","modified_gmt":"2020-02-25T01:59:06","slug":"3-marketing-fundamentals-for-every-attorney","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/3-marketing-fundamentals-for-every-attorney\/","title":{"rendered":"3 marketing fundamentals for every attorney"},"content":{"rendered":"

This article was written by David M. Ward<\/p>\n

\"Share\"<\/a><\/p>\n

<\/h1>\n

Marketing can get complicated. Metrics, meta-data, KPIs, keyword strategies, and so much more. <\/p>\n

If you\u2019re just starting to market your practice, or you like keeping things simple, there are three essential concepts you need to know: <\/p>\n

(1) Your ideal client<\/strong><\/p>\n

Who are your ideal clients? What do they look like, where do they live or work, what are their problems (legal and otherwise), and what solutions or benefits do they need or want?<\/p>\n

Where do you find them? How will you communicate with them? How do they typically find an attorney who does what you do? <\/p>\n

You need to know this and be able to articulate this, especially since one of the hallmarks of an ideal client is the tendency to refer business. <\/p>\n

(2) Why you?<\/strong><\/p>\n

Why should a client choose you instead of any other attorney? <\/p>\n

This is your \u201cvalue proposition\u201d or Unique Selling Proposition (USP).<\/p>\n

What do you do or offer that\u2019s different or better? How are clients better off when they choose you?<\/p>\n

What\u2019s the \u201cone thing\u201d you want people to know and remember about you? <\/p>\n

(3) Professional relationships <\/strong><\/p>\n

One of the best ways to grow your practice is to develop new alliances with centers of influence in your niche.<\/p>\n

What strategic relationships do you you need to develop\u2013for referrals, joint ventures, endorsements, introductions and information? <\/p>\n

Look at your existing contacts. What do they do, who do they know, how do they\u2013or can <\/em>they\u2013help you and your clients, and how can you help them?<\/p>\n

Knowing these 3 fundamentals, and focusing on them, can go a long way towards helping you grow your practice. <\/p>\n

The Attorney Marketing Formula<\/a> shows you what to do. <\/p>\n

\"Share\"<\/a><\/p>\n

3 marketing fundamentals for every attorney<\/a><\/p>\n

\n

Related posts:<\/p>\n

    \n
  1. Attorney marketing in a nutshell <\/a><\/li>\n
  2. An attorney\u2019s most valuable marketing tool <\/a><\/li>\n
  3. Get your attorney marketing questions answered next week (video interview) <\/a><\/li>\n
  4. Attorney Marketing 101: Networking with the Right People <\/a><\/li>\n
  5. Marketing professional services: strategy vs. tactics <\/a><\/li>\n<\/ol>\n<\/div>\n
    \n<\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a>\n<\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[187],"yoast_head":"\n3 marketing fundamentals for every attorney - O'Connor CPA Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/3-marketing-fundamentals-for-every-attorney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 marketing fundamentals for every attorney - O'Connor CPA Firm\" \/>\n<meta property=\"og:description\" content=\"Stuff we read this week that we think is worth sharing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/3-marketing-fundamentals-for-every-attorney\/\" \/>\n<meta property=\"og:site_name\" content=\"O'Connor CPA Firm\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-25T01:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" \/>\n<meta name=\"author\" content=\"Tricia O'Connor CPA MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tricia O'Connor CPA MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/3-marketing-fundamentals-for-every-attorney\/\",\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/3-marketing-fundamentals-for-every-attorney\/\",\"name\":\"3 marketing fundamentals for every attorney - 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