How Word Swag Works<\/strong><\/h2>\nIf I can create Word Swag graphics, anyone can. It\u2019s not hard. If you can type and swipe on your phone, you can create beautiful graphics.<\/p>\n
To create a Word Swag graphic, you start by selecting your background image. You can use an image from your smartphone\u2019s gallery or one from Word Swag. The app has various images, patterns and solid-colored backgrounds to choose from. It also has a search bar to find images via Pixabay<\/a>. Once you select your background, you select the dimensions for the final graphic. The options include dimensions that are compatible with Facebook, Twitter, Instagram and LinkedIn.<\/p>\nThe next step is to add your text. You type in your text, select which color you want it to be, and where you want it to be in relation to the background. The app has dozens of fonts to consider, and within each font are up to five different configurations. If desired, you can adjust the background image to be lighter or darker to help make the verbiage \u201cpop.\u201d<\/p>\n
Branding and social media expert Peter Shankman<\/a> says, \u201cBrand everything you do for your business<\/a>.\u201d Before you save your graphic, add a second text box and add your URL to the bottom corner. You never know when a piece of content is going to be spread far and wide. This graphic may be the only content someone sees from you. It\u2019s still an opportunity for promotion.<\/p>\nWhy Visual Content Is Critical in Marketing<\/strong><\/h2>\nYour visual content marketing includes how you use images, video and graphics, either on their own or to support written content. Thanks to Jakob Nielsen\u2019s<\/a> \u201cHow Users Read on the Web<\/a>,\u201d we know that people rarely read webpages word for word.<\/p>\nIndeed, 79% of people only scan what they read online. With over 4 million blog posts and nearly 500 million tweets<\/a> being written every day, that\u2019s a lot of content that people aren\u2019t reading.<\/p>\nMoreover, humans are primarily visual learners<\/a>. After three days, you will remember 65% of content if it contained an image<\/a> versus just 10% of content without an image. People are less likely to engage with content that only contains text, <\/em>which makes visual content more powerful.<\/p>\nFurthermore, social media posts that include a visual element are 40 times more likely to be shared<\/a> than a text-only post.<\/p>\nIt\u2019s not enough to have visual content, however \u2014 you want unique visual content. Companies that use custom content have seven times higher conversion rates than those that don\u2019t.<\/p>\n
Only 30% of marketers create their own visuals<\/a>, which makes using an app like Word Swag an excellent way to differentiate yourself from your competition. You can create a gorgeous, engaging, easily shareable graphic within minutes.<\/p>\nUsing Word Swag to Promote Blog Posts<\/strong><\/h2>\nSEO expert Andy Crestodina says, \u201cThe best content doesn\u2019t win. The best promoted content wins!<\/a>\u201d One way to do this is to use Word Swag to create microcontent to promote each blog post. For example, I created this graphic for my post on collections:<\/p>\n![\"\"](\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Chase-Client-Payment-770x432.png\")
<\/a><\/p>\nDon\u2019t freak out. It\u2019s not hard.<\/p>\n
After you write a blog post, re-read your work to identify a quote or theme that\u2019s appealing to your target audience. Use that as the text for your Word Swag graphic. When you post about this blog post on social media, include your newly created, unique Word Swag graphic.<\/p>\n
![\"Model](\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Think-Before-Sign-770x770.png\")
<\/a><\/p>\nThe visual element will catch their eye, and the text will resonate with what\u2019s important to them, thus making it more likely that someone in your target audience will read it, engage with it and share it.<\/p>\n
![\"\"](\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Difficult-does-not-mean-impossible-770x514.jpg\")
<\/a><\/p>\nSee? I told you it\u2019s not hard.<\/p>\n
Creating Stand-Alone Content<\/strong><\/h2>\nAre there phrases you use constantly with clients or people in general? One of mine is \u201cAlways respond when someone uses your photo without permission,\u201d meaning you want to respond to each instance of suspected copyright infringement, even when the response is granting permission for the use.<\/p>\n
![\"Always](\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Always-Respond-770x770.jpg\")
<\/a><\/p>\nYou can use Word Swag to create stand-alone graphics to use on your website, social media posts and newsletter.<\/p>\n
For example, when I took a few days off last year, I used Word Swag to create a graphic that said \u201cGone Adulting,\u201d to include with the post informing people that I\u2019d be out of the office for a few days to attend to some personal matters.<\/p>\n
![\"gone](\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Gone-Adulting-770x402.jpg\")
<\/a><\/p>\nConsider Graphics in the Context of Your Marketing Plan<\/strong><\/h2>\nHaving good one-off graphics isn\u2019t enough when it comes to marketing your firm. What is even more effective is to have a plan for how you\u2019re going to use your visual content. Make sure your visual content is based on what provides value to your audience, such as answering a question, solving a problem, or providing entertainment. Think about your content as what marketer Buddy Scalera calls a \u201cvisual experience<\/a>\u201d for your audience.<\/p>\nThe post DIY Unique Graphics Substantially Improve Law Firm Marketing<\/a> appeared first on Attorney at Work<\/a>.<\/p>\n![\"\"](\"http:\/\/feeds.feedburner.com\/~r\/AttorneyAtWork\/~4\/pDw2A6pEsvg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,4,1,182],"tags":[187],"yoast_head":"\n
DIY Unique Graphics Substantially Improve Law Firm Marketing - O'Connor CPA Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/diy-unique-graphics-substantially-improve-law-firm-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY Unique Graphics Substantially Improve Law Firm Marketing - O'Connor CPA Firm\" \/>\n<meta property=\"og:description\" content=\"Stuff we read this week that we think is worth sharing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/diy-unique-graphics-substantially-improve-law-firm-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"O'Connor CPA Firm\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-17T14:28:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-17T16:34:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.attorneyatwork.com\/wp-content\/uploads\/2020\/02\/Chase-Client-Payment-770x432.png\" \/>\n<meta name=\"author\" content=\"Tricia O'Connor CPA MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tricia O'Connor CPA MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/diy-unique-graphics-substantially-improve-law-firm-marketing\/\",\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/diy-unique-graphics-substantially-improve-law-firm-marketing\/\",\"name\":\"DIY Unique Graphics Substantially Improve Law Firm Marketing - 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The next step is to add your text. You type in your text, select which color you want it to be, and where you want it to be in relation to the background. The app has dozens of fonts to consider, and within each font are up to five different configurations. If desired, you can adjust the background image to be lighter or darker to help make the verbiage \u201cpop.\u201d<\/p>\n
Branding and social media expert Peter Shankman<\/a> says, \u201cBrand everything you do for your business<\/a>.\u201d Before you save your graphic, add a second text box and add your URL to the bottom corner. You never know when a piece of content is going to be spread far and wide. This graphic may be the only content someone sees from you. It\u2019s still an opportunity for promotion.<\/p>\n Your visual content marketing includes how you use images, video and graphics, either on their own or to support written content. Thanks to Jakob Nielsen\u2019s<\/a> \u201cHow Users Read on the Web<\/a>,\u201d we know that people rarely read webpages word for word.<\/p>\n Indeed, 79% of people only scan what they read online. With over 4 million blog posts and nearly 500 million tweets<\/a> being written every day, that\u2019s a lot of content that people aren\u2019t reading.<\/p>\n Moreover, humans are primarily visual learners<\/a>. After three days, you will remember 65% of content if it contained an image<\/a> versus just 10% of content without an image. People are less likely to engage with content that only contains text, <\/em>which makes visual content more powerful.<\/p>\n Furthermore, social media posts that include a visual element are 40 times more likely to be shared<\/a> than a text-only post.<\/p>\n It\u2019s not enough to have visual content, however \u2014 you want unique visual content. Companies that use custom content have seven times higher conversion rates than those that don\u2019t.<\/p>\n Only 30% of marketers create their own visuals<\/a>, which makes using an app like Word Swag an excellent way to differentiate yourself from your competition. You can create a gorgeous, engaging, easily shareable graphic within minutes.<\/p>\n SEO expert Andy Crestodina says, \u201cThe best content doesn\u2019t win. The best promoted content wins!<\/a>\u201d One way to do this is to use Word Swag to create microcontent to promote each blog post. For example, I created this graphic for my post on collections:<\/p>\n Don\u2019t freak out. It\u2019s not hard.<\/p>\n After you write a blog post, re-read your work to identify a quote or theme that\u2019s appealing to your target audience. Use that as the text for your Word Swag graphic. When you post about this blog post on social media, include your newly created, unique Word Swag graphic.<\/p>\n The visual element will catch their eye, and the text will resonate with what\u2019s important to them, thus making it more likely that someone in your target audience will read it, engage with it and share it.<\/p>\n See? I told you it\u2019s not hard.<\/p>\n Are there phrases you use constantly with clients or people in general? One of mine is \u201cAlways respond when someone uses your photo without permission,\u201d meaning you want to respond to each instance of suspected copyright infringement, even when the response is granting permission for the use.<\/p>\n You can use Word Swag to create stand-alone graphics to use on your website, social media posts and newsletter.<\/p>\n For example, when I took a few days off last year, I used Word Swag to create a graphic that said \u201cGone Adulting,\u201d to include with the post informing people that I\u2019d be out of the office for a few days to attend to some personal matters.<\/p>\n Having good one-off graphics isn\u2019t enough when it comes to marketing your firm. What is even more effective is to have a plan for how you\u2019re going to use your visual content. Make sure your visual content is based on what provides value to your audience, such as answering a question, solving a problem, or providing entertainment. Think about your content as what marketer Buddy Scalera calls a \u201cvisual experience<\/a>\u201d for your audience.<\/p>\n The post DIY Unique Graphics Substantially Improve Law Firm Marketing<\/a> appeared first on Attorney at Work<\/a>.<\/p>\n Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,4,1,182],"tags":[187],"yoast_head":"\nWhy Visual Content Is Critical in Marketing<\/strong><\/h2>\n
Using Word Swag to Promote Blog Posts<\/strong><\/h2>\n
<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\nCreating Stand-Alone Content<\/strong><\/h2>\n
<\/a><\/p>\n<\/a><\/p>\nConsider Graphics in the Context of Your Marketing Plan<\/strong><\/h2>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"