{"id":1965,"date":"2020-02-15T00:11:05","date_gmt":"2020-02-15T00:11:05","guid":{"rendered":"https:\/\/www.oconnorcpafirm.com\/blog\/?p=1965"},"modified":"2020-02-17T16:36:09","modified_gmt":"2020-02-17T16:36:09","slug":"converting-clients-to-advocates","status":"publish","type":"post","link":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/","title":{"rendered":"Converting clients to advocates"},"content":{"rendered":"

This article was written by David M. Ward<\/p>\n

\"Share\"<\/a><\/p>\n

<\/h1>\n

You want your clients to send you referrals, promote your events, share your content, provide positive reviews, and otherwise help you expand your reach and grow your practice.<\/p>\n

You deliver good results and treat your clients with respect, and because you do, some of your clients will advocate on your behalf simply because they like you and want to help you and the people they know.<\/p>\n

If you want more clients to do that, however, and do it more often, make it easier for them to do it.<\/p>\n

One thing you can do is provide them with tools (hash tags, review templates, sample language for social media posts, emails they can forward to friends, etc.) so they can share their experiences with you.<\/p>\n

Another thing you can do is make it easier for them to recognize your ideal client by providing them with a description.<\/p>\n

Teach them what a good referral looks like, what they should tell them about you, and the best way to make the referral.<\/p>\n

The more you inform and equip your clients to advocate for you, the more likely it is that they will do that.<\/p>\n

How to equip your clients to send you more referrals<\/a><\/em><\/p>\n

\"Share\"<\/a><\/p>\n

Converting clients to advocates<\/a><\/p>\n

\n

Related posts:<\/p>\n

    \n
  1. Word of mouth referrals: How to get your clients talking about you <\/a><\/li>\n
  2. The shortest distance between you and new clients <\/a><\/li>\n
  3. Would you do me a favor? <\/a><\/li>\n
  4. Get more referrals with client appreciation dinners <\/a><\/li>\n
  5. You can expect what you inspect <\/a><\/li>\n<\/ol>\n<\/div>\n
    \n<\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a><\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Stuff we read this week that we think is worth sharing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,4,1,7],"tags":[187],"yoast_head":"\nConverting clients to advocates - O'Connor CPA Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Converting clients to advocates - O'Connor CPA Firm\" \/>\n<meta property=\"og:description\" content=\"Stuff we read this week that we think is worth sharing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/\" \/>\n<meta property=\"og:site_name\" content=\"O'Connor CPA Firm\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-15T00:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-17T16:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" \/>\n<meta name=\"author\" content=\"Tricia O'Connor CPA MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tricia O'Connor CPA MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/\",\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/\",\"name\":\"Converting clients to advocates - O'Connor CPA Firm\",\"isPartOf\":{\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/#website\"},\"datePublished\":\"2020-02-15T00:11:05+00:00\",\"dateModified\":\"2020-02-17T16:36:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/be926ce3c5e9e19cb67276085b6eb993\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.oconnorcpafirm.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Converting clients to advocates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/#website\",\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/\",\"name\":\"O'Connor CPA Firm\",\"description\":\"Denver CPA Firm and Business Advisor\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.oconnorcpafirm.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/be926ce3c5e9e19cb67276085b6eb993\",\"name\":\"Tricia O'Connor CPA MBA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b63b138f7a7158415b427996bd1a24?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b63b138f7a7158415b427996bd1a24?s=96&d=mm&r=g\",\"caption\":\"Tricia O'Connor CPA MBA\"},\"sameAs\":[\"http:\/\/oconnorcpafirm.com\"],\"url\":\"https:\/\/www.oconnorcpafirm.com\/blog\/author\/triciaoc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Converting clients to advocates - O'Connor CPA Firm","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/","og_locale":"en_US","og_type":"article","og_title":"Converting clients to advocates - O'Connor CPA Firm","og_description":"Stuff we read this week that we think is worth sharing.","og_url":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/","og_site_name":"O'Connor CPA Firm","article_published_time":"2020-02-15T00:11:05+00:00","article_modified_time":"2020-02-17T16:36:09+00:00","og_image":[{"url":"https:\/\/static.addtoany.com\/buttons\/share_save_256_24.png"}],"author":"Tricia O'Connor CPA MBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tricia O'Connor CPA MBA","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/","url":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/","name":"Converting clients to advocates - O'Connor CPA Firm","isPartOf":{"@id":"https:\/\/www.oconnorcpafirm.com\/blog\/#website"},"datePublished":"2020-02-15T00:11:05+00:00","dateModified":"2020-02-17T16:36:09+00:00","author":{"@id":"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/be926ce3c5e9e19cb67276085b6eb993"},"breadcrumb":{"@id":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.oconnorcpafirm.com\/blog\/2020\/02\/converting-clients-to-advocates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.oconnorcpafirm.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Converting clients to advocates"}]},{"@type":"WebSite","@id":"https:\/\/www.oconnorcpafirm.com\/blog\/#website","url":"https:\/\/www.oconnorcpafirm.com\/blog\/","name":"O'Connor CPA Firm","description":"Denver CPA Firm and Business Advisor","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oconnorcpafirm.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/be926ce3c5e9e19cb67276085b6eb993","name":"Tricia O'Connor CPA MBA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.oconnorcpafirm.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b63b138f7a7158415b427996bd1a24?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b63b138f7a7158415b427996bd1a24?s=96&d=mm&r=g","caption":"Tricia O'Connor CPA MBA"},"sameAs":["http:\/\/oconnorcpafirm.com"],"url":"https:\/\/www.oconnorcpafirm.com\/blog\/author\/triciaoc\/"}]}},"_links":{"self":[{"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/posts\/1965"}],"collection":[{"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/comments?post=1965"}],"version-history":[{"count":2,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/posts\/1965\/revisions"}],"predecessor-version":[{"id":1986,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/posts\/1965\/revisions\/1986"}],"wp:attachment":[{"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/media?parent=1965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/categories?post=1965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oconnorcpafirm.com\/blog\/wp-json\/wp\/v2\/tags?post=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}